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CMF

Made | Nous

2023

I worked with the Canada Media Fund on campaign and digital content for their Made | Nous brand, which celebrates Canadian creators and storytelling. My role included developing creative concepts, digital assets, and merchandise mock-ups that brought the brand’s identity to life across multiple platforms. One of my key projects was the B.L.A.C.K. Ball activation, where we designed print installations on mirrors that invited reflection — both literal and figurative — and sparked meaningful engagement at the event.

Another major campaign, Seek More, focused on amplifying Indigenous and minority voices in the film and television industry, highlighting diversity and inclusion through striking visuals and honest messaging. I also worked on a bold billboard in Hollywood promoting Canadian content and directors — a playful, confident reminder that Canadian talent belongs on the world stage. These projects allowed me to blend creativity with purpose, using design to drive awareness and impact.

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