DHL Conference

I designed the visual identity for DHL’s 2019 Employee Appreciation Event, Rise – Building Champions, creating a cohesive brand experience that celebrated the company’s culture and people. The project began with a custom event logo and extended across both print and digital materials, from agendas, accreditations, and directional signage to a large-format DHL history timeline wall that showcased the company’s legacy. Every element was designed to reflect DHL’s branding and energy.

In addition to the event branding, I developed digital assets for screens throughout the venue to ensure consistency across every visual moment. The success of the event and its unified design language led to additional collaborations with DHL, including a company-wide employee wellness campaign and accompanying digital assets. This project reinforced the value of design in fostering connection, recognition, and brand pride within large organizations.