espnW Toronto

I designed the espnW Summit Canada logo and visual style guide, leading creative direction for the 2023 and 2024 events. Over the years, I evolved the brand identity to keep it fresh and on-trend. I guided the internal design team in bringing the event to life through cohesive visuals that spanned both physical and digital spaces — from print materials and large-scale installations to screen graphics and videos.

My work included designing agendas, accreditations, speaker graphics, and social media content, while maintaining consistency across every asset and medium. Collaborating closely with the marketing team, I helped strategize efficient production workflows and navigate last-minute pivots with solutions. The result was a visually unified and impactful event experience that was sold out year over year.