Fueling Sports

I worked on More Rewards Fueling Sport, a community-focused initiative supporting local athletes and sports teams through sponsorship, fundraising, and cost-saving opportunities. I designed the program logo in alignment with the More Rewards brand guidelines and developed presentation decks used to pitch the program to brand ambassadors and community partners.

Beyond branding, I designed weekly promotional flyers, managed barcode data merges in InDesign for bulk printing, and created social media graphics to drive awareness and engagement. The campaign extended to large-scale billboards across the Lower Mainland, amplifying the program’s reach. Later, I oversaw an internal designer producing ongoing social content — from static posts to videos — ensuring consistent creative direction and execution.